Buyers' Journey Posts

Podcast: The Myths & Truths of the B2B Buyers' Journey

We're joined by Felicity Carson, CMO, IBM Watson Customer Engagement, to discuss some of the myths and truths of the B2B buyers' journey.

Continue reading...


Addressing 5 Myths & Truths of the B2B Buying Process

We talked about some of the myths and truths of the B2B buying process with Felicity Carson, Chief Marketing Officer, IBM Watson Customer Engagement.

Continue reading...



Ready to Get Started?

We can help you engage with decision makers researching and planning to make technology purchases. Contact one of our representatives today to get started.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. All materials and examples remain the property of their respective owners.