The State of B2B Demand Generation with Nick Robinson of SAP

The shift in the B2B media and sales process requires that marketing and sales be aligned, but it also asks for different skillsets from marketers, whose roles have changed with the industry in recent years.

QuinStreet's Lance Koller talks about skillsets, the difference between demand generation and lead generation, and more with Nick Robinson of SAP.

Posted in ABM, Lead Generation, Video on Jun 05, 2019

Additional Resources

Ready to Get Started?

We can help you engage with decision makers researching and planning to make technology purchases. Contact one of our representatives today to get started.

All product names, logos, and brands are property of their respective owners. All company, product and service names used in this website are for identification purposes only. Use of these names, logos, and brands does not imply endorsement. All materials and examples remain the property of their respective owners.