Targeting Capabilities

Reach proprietary, niche B2B targets

IT and Business Professionals are constantly connected to the internet, generating actionable data. We harness Big Data and put it to work for you, enabling a powerful targeting platform that lets us cherry-pick the best audiences and environments for your campaign.

Data-Driven

Proprietary first-party data, coupled with verified third-party audiences, including your onboarded segments

Leading-Edge

We constantly update our targeting capabilities and ad tech platforms to stay ahead of market trends

Targeting for Every Marketing Objective

  • Advanced

    Advanced targeting capabilities like ABM unleash precise, deep reach into organizations

    Account-Based (ABM)

    Targets a specific list of organizations

    Installed-Based

    Targets organizations with specific technologies installed

    Intent

    Targets organizations that are demonstrating surging buying signals around a specific topic

    Demographic & Firmographic

    Targets audiences with specific characteristics or attributes such as company size, job title, job role, company revenue

    Look-Alike

    Targets advertisement to users with traits similar to the desired audience

  • Standard

    Built on a tested, tried-and-true foundation, our standard targeting capabilities let you reach your desired audience in ways you know and love.

    Contextual

    Targets advertisements to align with specific editorial content and topics

    Behavioral

    Targets advertisements based on tracked behaviors on content consumption activity

    Retargeting

    Targets advertisements to users based on actions taken in the recent past

    Location-Based

    Targets advertisements to specific regions, such as countries, states, and DMAs

    Cross-Device

    Targets advertisements across multiple devices, operating systems, and browsers

  • Media Channels

    Choose from a wide selection of Premium IT and Developer-focused brands, plus off-network media with Audience Extension

    Run of B2B Network

    Targets advertisements across the entire network of QuinStreet owned and operated B2B sites

    Run of IT Channel

    Targets advertisement to users across our IT Professional Brands

    Run of Developer Channel

    Targets advertisement to users across our Software Developer Brands

    Site-Specific

    Targets advertisements to users on a specific site

    Off-Network

    Targets advertisements to users outside our network across the web

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Display Best Practices

Display Best Practices

Get expert advice on how to get the most out of your QuinStreet display advertising campaigns

Ready to Get Started?

We can help you engage with decision makers researching and planning to make technology purchases. Contact one of our representatives today to get started.

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