SmartSelect

A Personalized Content Experience

With SmartSelect, we create original, personalized content that adapts to address the needs of each individual reader based on their selections during the registration process.

Benefits

  • Deliver different messages to different prospects using the information they provide
  • Go beyond personalized email and persona-based marketing – speak to each individual lead
  • Gather more data from prospects to better inform your follow-up communications

Details and Features

  • SmartSelect starts with original content, and then personalizes the message at the lead level based on variables that matter: industry, company size, title, responsibility, pain points, decision state, etc.
  • SmartSelect is a scalable solution that creates content on-the-fly, saving the time and expense of individually creating dozens of papers

Why Does Personalized Content Matter?

"Less than 20% of marketers are 'very' or 'extremely' satisfied with the current level of personalization"
- 2016 Trends in Personalization" report from Evergage / Researchscape
"72% of B2B Marketers are personalizing content on a persona-based or industry-specific level"
- 'Content Can Close' survey report from Seismic and MarketingProfs

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3-6 page paper developed to guide IT Decision Makers through multiple stages of the purchase funnel

IT Focus

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IT RoundTables

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Webinars

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Full-service content marketing and lead gen programs with screenshare and video capabilities

Ready to Get Started?

We can help you engage with decision makers researching and planning to make technology purchases. Contact one of our representatives today to get started.

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